Behold Austin Beerworks 99-pack of beer, which hit select shelves in the Texas city earlier this week:
Priced at $99, its seven feet long, weighs 82 pounds, and was created to promote the brewerys Peacemaker Anytime Ale
Predictably, all 20 packs in the first run sold out within a day but the brewery says they plan to make more
Those who got their hands on a case took to Instagram to show off its many functions - like the fact that it can double as a barbell:
Or a make-shift divider for your ping-pong table:
Or a body pillow for your inevitable sidewalk nap:
It can also provide crucial lower back support:
Or head support, for that matter:
But one thing it cant do?
Fit entirely in the back seat of your car.
Ah, well. Cheers anyway!