Volvo Trucks, the surprising brand behind YouTube's most watched ad of all time
, is back with a new video. And this time, instead of Jean-Claude Van Damme, it's an unsuspecting valet who's put in an uncomfortable position.
While this clip's quite unlikely to become a viral juggernaut on the scale of "Epic Split," it's a fun bit of hidden-camera prankery focused on the newest employee at a casino's valet stand.
"All the sports cars that you see pulling up are all rented, and all the paparazzi there are fake," director Henry-Alex Rubin says in the behind-the-scenes video. "The crowds are fake. Everything's fake, really, except for the valet, who has no idea all this is for him."
Setting up the joke takes a bit longer than you'd like, but you have to applaud the rather extreme commitment to the gag. As with all of the brand's globally awarded videos from agency Forsman & Bodenfors, the clip highlights a specific technical aspect of Volvo Trucks. This time it's the I-Shift Dual Clutch gearbox, adapted from sports car technology.