In one of the most jaw-droppingly awkward moments in Oscars history, the wrong best picture winner was announced at the 2017 Academy Awards.
Warren Beatty and Faye Dunaway told the audience that Damien Chazelle's La La Land had claimed the award - when in fact the winner was Barry Jenkins's Moonlight.
The mistake was only discovered after the team behind La La Land had taken to the stage.
Unsurprisingly, Twitter was quick to react to the embarrassing reversal, with a number of celebrities and viewers choosing to make topical jokes about the mess-up.
Others were just overcome by the sheer, unbelievable ridiculousness of the disaster....and quickly began suggesting other possible Best Picture winners.
The general consensus appears to be that, while La La Land is a fantastic film, Moonlight is perhaps the more deserving winner...although most people agree that the way the announcement played out was unnecessarily brutal.
"I feel bad for all involved: Warren, Jimmy, Marc Platt and the incredible La La Land team," said Neil Patrick Harris in a tweet earlier today.
Jessica Chastain, however, suggested that if a mistake had to happen, it was perhaps kinder that it was one that affected an entire group of people, rather than a lone individual.
Conspiracy theories - and debates about just who is responsible for the colossal error - are also heating up.
While it may take a while for the creators of La La Land to see the funny side, plenty of others whipped up jokes at the film's expense about the blunder:
Ryan Gosling, however, who had just missed out on a Best Actor Oscar to Casey Affleck, found the whole thing quite funny: